A gender focal point planner says the media plays an integral role in bridging the gender gaps existing in today%u2019s society.
Southern province gender focal point planner Linda Siwale said media houses should consider gender sensitive reporting to avoid promoting gender stereotyping among their recipient of the news.
Mrs Siwale said this during a gender and media reporting workshop Held at Zambezi Ultima in Livingstone recently
She pointed out that gender balance has the capacity to promote fairness and can contribute to an effective utilisation of human resource.
Mrs Siwale said women have been denied an opportunity to explore their potential based on society%u2019s preconceived ideas that they are a weaker sex.
And speaking at the same event, Ministry of Information planner Sydney Tembo said Government is concerned with the gender imbalance in various organisations and will promote policies aimed at addressing the inequities.
He said there is need to ensure that both men and women are given an opportunity to serve and benefit from resources in organisations and society at large.
And media representatives at the event recommended that the Media policy should include the promotion of gender sensitive reporting in all media editorial policies.
They further proposed the need for media institutions to include gender courses in their curriculum and Government to promote, evaluation and capacity building on gender representation in the governance system.